Search Engine Ranking is a buzz word that you will hear all over the Internet. If you want your website to rank high on any of the major search engines like Google, Yahoo or Bing, you use a method called SEO. There is no doubt about the fact that if you want your business to be successful online, you have to rank on the first page of the search engines.
Do not expect too much traffic if your website is not on the first page. Almost 40% of traffic is generated from the Number one ranking spot in Google for any given keyword. Almost 90% of the traffic is generated on the first page.
No one set of rules will make this happen for you, but it is rather a series of good SEO strategies that will get your site to the top. First learn the Key elements of SEO or get a SEO Specialist to do it for you. Develop your own optimization system as you learn more and more tricks and tips.
You can learn the basics of SEO by means of online courses and systems. My advice to you will be to get a good understanding of how SEO works or hire a good SEO Specialist that can do it for you.
Using an algorithm, the likes of Google decide which site will rank at the top. They keep this algorithm a secret, but I have found that if you apply a few principles you will almost always get to the top position. Some basic principles are things that they look at and will influence any Search Engine Ranking.
Content is one of the factors that can make a great difference in getting to the top of the search engines. The Search Engines are always looking for good quality unique content to display to their visitors. If you have good quality content that is unique, you already have a good chance to get better rankings. If you write that content yourself it is far better than copying someone Else's from an article directory. With that said however, I had instances where I ranked number one with Directory articles as well.
There are a lot of other factors that also influence search engine optimization. According to what I have found, back links is the second largest factor of search engine ranking. When doing SEO you must ensure that you don't just use any links, as some links will rather get you penalized than helping you. If you take some time and learn the basics of SEO and back links, you will be well rewarded.