Friday, April 2, 2010
If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if you are just going to hire someone to do your SEO work for you, you better know a whole lot more or you could suffer far worse than you ever would trying to do your own SEO work … even without any real experience. Even if you hire an SEO Professional to promote your site, if they do anything that the search engines decide is unethical, your site will be banned and you will have no recourse, legal or otherwise to get it back in!
If you have already looked around the freelance sites, you may see all sorts of jobs people want done regarding SEO work. Somebody here needs ten PR5 or better one-way links to their site. Somebody over here wants 100 comments on DO Follow blogs. If none of that makes sense to you, you really do need to learn what it means whether you are going to promote your own websites or have someone else do it for you. Why?
If you do not learn about SEO your work could very easily get you banned from the Search Engines or decrease your rankings whether you do the work or not!
What? How? Huh?
The top search engines are constantly evolving their algorithms or the methods that they use to decide both your pages rank and its placement on the SERP or Search Engine Results Page. A while back, three-way linking or Pyramid linking was all the rage but they quickly became more costly than effective. The basic idea was to provide mutually beneficial, one-way links by linking three sites rather than just two. Thus, instead of reciprocal links (which are still valued less) between Site A and Site B, there would be a link from Site A to Site B, a link from Site B to Site C and a final link from Site C to Site A.
This effectively provided all three websites with one-way links and increased the value of those links. It may have taken the search engine a while to figure out this tactic but figure it out they did and many of those sites were penalized in rank and placement while some were banned altogether. Many of the people doing this were Professional SEO Experts who were hired by people just like you. While some of the people simply lost page rank, some of them really did lose any ability to get their site indexed on the search engines at all.
Over 80% of all organic (free) traffic comes from the search engines!
Once your website has been banned, sandboxed or otherwise removed from the search engine indexes you may just as well shut that site down and build it from scratch. Google does not care what SEO Service you paid to promote your site. Bing does not care what SEO Company you paid to promote your site. Yahoo does not even care what SEO expert you hired; once your site is off the search engines, it is off until the search engines decide to let you back in. This can take years to accomplish and most likely will require more money invested than you will ever be able to get back from your investment.
These days, as in the example given above, many people are searching for SEO Experts that will give them all these one-way links. They will only want DO Follow links back to their site and even many of the SEO "Experts" think that this is a good thing! But guess what! Google is neither stupid nor idle and when it updates the algorithms, unnatural website growth patterns are going to be red-flagged first and then the search engines will begin the banning process again. With over ten billion websites indexed each of the major search engines, they really do not need your website to provide their users with viable alternatives.
So what is the answer?
The answer is actually very simple. If you are serious about your online business and want to succeed and stay in business for the long run, do not try to jump to the head of the pack right away. Organic growth is, as the name implies, natural growth. When you are advertising and promoting your site, do not seek to aim for only the high value targets but take on all of the possible targets.
When someone sees your link tagged on one of your comments on a No Follow site are they any less likely to click it than they would be on a Do Follow site? You can still get traffic, and while you may get more value on the search engines from a Do Follow site, you can still get traffic from a No Follow site and your growth will appear more natural to the Search Engines insuring that you do not have to worry about being banned or sandboxed.
If you only have one or two websites that you will never be making a lot of money from, learn about the SEO and do it yourself. Would you let someone you do not know come into a brick and mortar business you have built and let them market it and promote it however they see fit simply because you do not know how … even though your lack of knowledge regarding the subject means that you cannot even be sure that they do either? You cannot run a business like that in the brick and mortar world and expect to be successful. Running a business on the Internet is no different.
If you own numerous websites or have valuable and profitable products that will allow for the costs, pay someone to do your SEO for you but be selective. If someone is promising you that they are only going to get you One-Way links on Do Follow Sites do you really think that this "unnatural" growth will go unobserved to the Search Engines? Do you really think that something so Unnatural is going to outrank a site with the same number of links but showing all organic growth or natural growth? Guess what! If you do not know anything about SEO, you need to learn … especially if you are going to hire someone to do it for you! The cost of unnatural growth can literally kill your website.
Ok, so now you have a Global Domains International web site (or any web site). How do you set it up to start getting people to be able to see it on the Internet?
SEO and web site promotion are two things you must do in order for people to be able to find your web site and not doing both correctly, could mean the difference between success and failure online. Today, we will be discussing SEO.
If you've done any type of marketing on the internet, you're probably familiar with the phrase search engine optimization or SEO. If you aren't, SEO is a marketing strategy employed by online professionals to get their web sites optimized to be favorably evaluated and listed by the various search engine directories.
Even if you've only had limited experience being online, you've probably already done a search or two for a particular topic or product. You probably went to your favorite search engine, i.e., Google, Yahoo or Ask.com, typed a word or phrase into the search engine window and hit the enter key. Almost instantly, a page came up with ten different sites that relate to the word or phrase you typed into the search engine window. The search engines use there own formula to determine which web pages relate best to the terms you are searching for based on the SEO techniques employed by your web page and the popularity of your web page. They show the web pages best related to the terms you are searching for on the first page of the search results.
The trick to using SEO to promote anything online is to learn how to get your web site listed on the first page of each search engine, rather than at the bottom of the list, on the last page. Searching for some of the more popular words or phrases on a search engine can result in 2 million or more web pages that are related to what you are searching for and most people will only look through the first 2 - 3 pages.
Quite simply put, SEO is pretty much just an online popularity contest. Even though the formula that tells the search engines how to evaluate their findings changes quite frequently, there are some basics that are pretty constant. It is the basics that we will cover here today.
Web site SEO in no particular order of importance include relavent keywords, meta tags, unique content, links with keyword rich anchor text, alt tags, heading tags, using a site map, contact page and about us page in your web site.
Keyword research is a good place to start. A free resource to help you do this is the Google Keyword Tool from Google. You'll need to find the keywords relavent to what your web page is about that people are already searching for on the Internet. You may have a good idea what words relate to your web page but if people aren't searching for the words you have in mind, they will not be able to find your site. Try to limit each web page to 1 - 2 keywords. Place your keywords as close to the beginning as possible: 1-2 in your meta title, 1 in meta keywords, 1-2 in meta description. The meta tags are located in the heading of your web site and are seen by most search engines.
Your keywords should also be included in your first paragraph and if possible, in each subsequent paragraph. Highlight each keyword once in bold and once in Italic on each page.
Use keyword in the link descriptions on your pages. This is called anchor text and if it is keyword rich, it will carry more weight with the search engines. If the link text on your page matches what the prospect is searching for on the Internet, it will show up as your web site description on some search engines. You can find out how to set up an anchor text by typing in anchor text html codes into your search engine window and review a reliable source.
Use keywords to help identify the images on your site by placing them in the alt tag descriptions. Alt stands for alternative text and helps those that are visually impaired to identify what your images are about. Since search engines can not read images, this is also they only way they can identify what your images are about and the using keywords here helps make your web page more keyword rich.
Search engines love content, but not just any content. They love unique content. If your web page says the same thing as many other web pages do, the search engines will label it duplicate content and give your page a much lower ranking and make it hard for anyone to find your page. If you don't have enough unique content on your page, the search engines will devalue that page and give you a lower ranking for your page. Ideally, 500 words of unique content is best - 200 words of unique content is minimal.
Use H tags on your pages. H tags are heading tags and are usually larger than your regular text and in bold and range from H1 - H6. H1 tags are the most important to search engines and are best found near the top of your page. Use keywords in your h tags to tell the search engines that those words are very importance to the meaning of your web page. You can learn how to set up h tags by typing in h tag html codes into your search engine window and review a reliable source.
Including a site map, contact page and about us page will give your web site more authority and validity with the search engines which helps your site look more important. More important higher authority sites get higher rankings from the search engines.
If you don't have relevant keywords and you have not optimized your web site for those keywords, your site will be "lost in cyber-space" and no one will notice it but you. And you'll notice because there won't be any visitors to your site.
The fundamental truth you need to know about SEO is that search engines are not equivalent to human beings. As a result, search engines view web pages different from the way humans will do. Search engines are rather text-driven. Regardless of the rapid advancement of technology, search engines are distance apart from humans, who are able to sense or experience the loveliness of a pleasant design or have pleasure with movie sounds and objects movement in movies.
On the contrary, search engine creep the web, viewing a given site items - text, in order to have an insight of what the sight is all about. This is just a general explanation, subsequently; it will be shown that search engines are involved in many activities for search results to be delivered. Other activities related to result delivery by the search engine includes indexing, calculating relevancy, processing as well as retrieving.
Activities of Search Engines
At the first instance, in order to see what is on the Web, search engines crawl the Web. The software for executing this task is known as a crawler or a spider; for Google, the software piece is known as Googlebot. Crawlers track links from page to page, while indexing all that they discover on their way. Since the number of pages on the Web is quite overwhelming, it is impractical for the crawler or spider to go to a website everyday to find out if there is a new page or if any modification has been done on an old page. In most cases, more than one month will elapse before the crawler visits your page; this is the period that you will be rewarded for your SEO jobs; however, you cannot influence it; so all you need to do is to stay calm.
The role you can play is to find out what a spider sees from your website. It has been said earlier that spiders are not like humans and therefore will not see images, frames, flash movies, pages protected by password etc. therefore, if your site features any of these mentioned elements, you would need to ascertain if they can be viewed by the spider using the Spider Simulator. If the features cannot be viewed, this implies that the possibility of spidering, indexing or processing them is zero; plainly put, these features will not be existent for search engines.
Subsequent to the crawling of a Webpage is its content indexing. An indexed page is kept in a big database until when it can be retrieved. Basically, the process involved in indexing is to identify the words and expressions that give the perfect description of the page and also the assigning of specific keywords to the page. At other times, right meaning of a page may not be dictated during the indexing process, but your optimization effort will assist the search engines in classifying your pages accurately, increasing your chances for higher rankings.
Those that are into SEO consulting need to be strategic in carrying out their duties; this will guarantee an efficient and effective discharge of their duties. A consultant on how to optimize website for search engine should be able to think big. There should be a laid-out plan for carrying out the consulting duties. Also, a strategic consultant in this niche should have understanding about the various search engine optimization techniques and also know which one to recommend for a given situation.
Going further, an important prerequisite for a search engine optimization consultant is long term planning. On the short term plan schedule, a non-strategic thinker is focused on task completion and other tasks that are short term-oriented. But it will be more strategic to link these short term tasks to long term objectives.
A strategic SEO consultant is expected to have a well structured outline on a long term plan that may cover up to the period of three years; also, the plan outline should include numbers of tactical stages which are measurable by milestone, while all strategic decision would be made in pursuit of the long term plan. Inadequate planning will tantamount to resource wastage as well as campaign-under achievement.
Also, a consultant in search engine optimization should concentrate on the commercial objective of SEO rather than positions and traffic. The end objective of the internet business owners who seek for search engine optimization services is increased sales and profits. This does not mean that the consultant should not concentrate on achieving ranking and traffic, but the ultimate result of every strategy employed should be high sales volume leading to greater profits. This will make the client more satisfied with the services.
The ability of the expert to identify and recommend the best suited SEO techniques for the right campaign is a good and strategic quality. The strategies for optimizing websites for search engines are of different kinds; however, all of them are not suitable for every circumstance, some are applied to certain situations or needs. A technique that was effective for a previous campaign may not be suitable for a subsequent one.
A professional will also need to have insight into the needs of the client and be able to satisfy such needs. Communicating with the client in clear language that he can flow with is very necessary. A consultant should be ready to educate the client on certain issues about SEO, correct misconceptions, impact knowledge and generally counsel the client appropriately. This will help establish a deeper relationship between you and your client. In return, the client would always come back for more of your services and even refer others.
If you are a strategic SEO consultant, your work will speak for itself and people will always come running to you for counsels and directions on how to achieve their search engine optimization needs. Distinguish yourself today by executing your duty strategically for the benefit of your clients and for your own benefit also.
Sometimes, as you surf the web, you will discover so many things about SEO and the strategies involved, that you get so overwhelmed and would not know exactly what to do. It could even be that you are completely ignorant of what search engine optimization can do for your business website and how you can get SEO services. In all, the need for an SEO expert cannot be overemphasized.
Sometimes, most people think that the strategies involved in achieving search engine optimization is all about using common sense. In reality, most of the techniques used in SEO are quite technical to handle. Therefore, the services of search engine optimization experts are highly needful.
If you are not well knowledgeable in SEO rudiments or if you choose someone who has an epileptic knowledge on this technique, your website may end up being ignored by the search engines. And of course, you know that this will lead to loss of traffic to your website. The inexperienced or shallow-experienced SEO service providers can easily make an error that can cause the website owner a desired ranking on the search results; this in essence will lead to loss of traffic or even expulsion from search engines.
Therefore, for your internet marketing needs, you need somebody who is well knowledgeable about the functioning of search engines, and also knows the precise thing that a website needs to attain the requirements for listing and placement among the search engines. The professionals are also equipped with techniques on how to boost a website with clear-cut SEO, especially for sites that do not meet with what is required by the search engines.
Also, another benefit of hiring the services of an SEO expert is that of their ability to be attuned with the industry trends to know the new changes in search engine rules and how those changes can be harnessed for the good of the web pages. They are also attuned to recent breakthroughs in search engine optimization techniques and how such techniques can be beneficial in optimizing a website.
The search engine optimization expert is well informed and experienced to assess the content and design of your internet marketing website; they can detect aspects of the site that require a re-touch and the aspects that need more input in order to increase the chances of being selected by search engines. A good number of webmasters are occupied with stocking the warehouse and meeting up with orders and would normally not concern themselves with adequate and close watch of the requirements in the SEO of a website. Therefore, the availability of somebody to assist you stay on track, and help organize and check the reported results is worth the fee that you pay for such service.
It is your responsibility to research on how to find a qualified SEO expert for your business website. You can find experienced and professional search engine firms to assist you in optimizing your site online. Request for a proposal of what they intend doing for you. Ensure that they produce proofs of competency with past clients and ask for specific achievement of their services for such clients.
In order to raise sales volume and increase profit, a lot of internet businesses are resorting to online marketing strategies and particularly Search Engine Optimization (SEO). This technique refers to the process of enhancing the amount or quality of traffic to a website from search engines. For the maximization of the benefits of optimizing websites, there is need to hire the services of SEO experts.
It has been discovered through a recent study in the United States, that only 20 percent of online businesses hire the services of experts to get their site search engine optimized. According to the same study, the remaining 80 percent of online business owners resort to achieving search engine optimization of their websites on their own. Since most of these people are not skillful and well knowledgeable in applying strategies for this technique, their websites are usually not listed by the search engines. For your presence to be felt or seen online, your website has to be ranked among the top 30 results. It takes a professional to help you achieve top ranking or fair placement in the search result.
Now, if you truly desire your business website to be search engine optimized so that it will be visible to the search engines; you will decide between doing an in-house/self-service job and hiring professionals in this field to assist you. And if you are going to hire experts, you need to research properly to ensure that the firm is really well experienced in executing this task.
How to Find an Expert for your SEO Needs
Search engine optimization has been embraced by virtually every internet business; this technique will continue to advance alongside with technological advancements. Most internet marketers or business owners are using various SEO strategies to attain the desired placement of their websites in search results. It takes an expert to apply the needed techniques for ranking among the top 30 in a given keyword search result.
As you proceed to seek for a competent hand to get your website search engine optimized; you need to employ some tactics in order to settle for the best provider. One of the ways to know if the services of your prospective provider are worthy is by testing the expert's ability to detect the areas of deficiency on your website. If you have some knowledge of your website need, this will help you judge accurately; if not, the specificity and clear pin-pointing of the deficient areas of your website by an SEO provider will either convince or discourage you about the expert's competency.
Another great way to find SEO experts to select from is by visiting the relevant forum; there, you will learn about experts in this field and also read testimonials of past clients. Forum is one of the reliable places online to get reliable information about any online business niche.
Employing the services of SEO experts is the best way to benefit substantially from search engine optimization.
It is not a difficult task to find an SEO company since you have them in their proliferation currently. However, the task and difficulty lies in selecting from the numerous providers available. When you search SEO providers with Google, the options you will get will number over 19 million. This can overwhelm anyone, especially those who are inexperienced in search engine optimization.
In order to avoid being intimidated when searching for search engine optimization experts, it will be a good idea to research on SEO basics. This way, it will be a lot easier to know what qualities and features to look out for in a company that provides website optimization services. There are lots of "Beginners Guide" materials on SEO that you can find online; these materials will give you great insight and help you know exactly what to look out for.
A substantial knowledge about search engine optimization will guide you and you will better understand the guides on finding a suitable SEO provider listed below;
Locate a provider you can comfortably relate with. It is unusual to place this tip on top, but it is for a purpose. No doubts, it is very beneficial to hire the services of experts in order to get the best result with your website. However, you should consider hiring a provider that you can get along with easily. Some individuals lack proper work relationship and this can substantially affect the quality of the job they provide. It is therefore of your best interest to choose a company you can easily relate with, ask questions, express your SEO needs and request for a change where necessary.
The technical Know-how of the company; choosing an SEO company that is well informed and experienced about web development technology will make the whole process easier and swifter. Such providers have what it takes to get your website effectively optimized. If you hire a professional who is technologically equipped to spot deficiencies in your web design that may pose as hindrance for the optimal optimization of your site, you will save money as well as time.
How analytical is your prospective search engine optimization provider? The company you are choosing for your SEO needs should be analytical; the major work in optimizing a website is the ability to read data and make out meaning from it. Data related to those visiting your website is tracked by Analytics programs and the data can even be delivered to you in handy reports. However, the actual skill is being able to structure a plan from the data, to ensure that your site is more search-able.
A quality provider should know that firm design is what forms the foundation for search engine optimization technique or strategy. Good quality is a backbone to SEO; in other words, any effort towards optimization can be weakened by poor design apart from design elements. A user-friendly, pleasant and efficient web design is at the center of optimization.
Applying these tips in your search for a suitable SEO Company will help you make the best selection.
When someone is looking online for what you have to offer, you want them to come to your website. Search engine optimization (SEO) is one way of increasing the volume of traffic to your site. When people type something into a natural or un-paid search engine, they get a list of sites dealing with that subject. It is considered good to be at the top of the list. Those companies typically receive the most visitors. There are different types of searches SEO can target including local searches, video searches, image searches and industry-specific searches. This gives your website superiority over others. An SEO Company can do this for you.
A good SEO Company will make sure your website gets the traffic and internet exposure it needs, in the competitive world of ecommerce, to stay on top. They will get your company measureable results with the right marketing plan for your type of business with a combination of data analytics, targeted phrases, on-site editing, link building, social networking, several viral marketing techniques and content optimisation. When your business has online presence and good search engine rankings it will flourish.
An SEO Company will analyse your competition and find the places where your traffic can increase and also give you information about your website and the visitors it is attracting. Through this, keywords and phrases can be found, when added to your content, and will put your website on the top of the search engine rankings. They will also help you to enhance your website. Once someone lands on your home page, you only have one or two seconds to convince them that they need what you offer. A good website can do this plus add items that bring people back again and again. Online branding and reputation management are also important for your public relations. You can get backlinks and mentions on other prominent sites that will connect you to a vast social network. This will greatly enlarge your traffic and protect your company's name. Find a good SEO Company that will ensure success for your online business, charity or service.
If you have an online business site, it will for sure attract a lot of buyers if it is easily searchable on major search engines. There is no point in having a website that is not visible on popular search engines because buyers will not be able to locate you.
Search engine optimization (SEO) is an effective technique of increasing the traffic on the website, making more money as well as in generating a brand image. The success of SEO has led to the creation of many SEO service providers, which on the other hand has made the competition tougher. There are many SEO companies out there in market that are willing to provide effective optimization services at lesser prices.
When you are hunting for an SEO Sheffield company, always prefer a company that can work for more hours in a week or give 24 hours support. The firm should be able to provide reliable and competent SEO & web design solutions along with undertaking the responsibility of other assigned tasks. A professional SEO company will be responsible enough to complete the project on time and will follow the necessary optimization & link building instructions.
Testimonials and recommendations of others can also help you in assessing the company. For this, you will have to browse the Internet and read the good as well as bad reviews written by other clients who have taken the services of the company. It will be good if you can check the working history of the SEO company on their website. In case you are not finding any information about the firm, you can ask the staff to provide you with their service records as this might turn out to be helpful step while searching for SEO company.
Another thing to consider is the package of the company. It should be practical and affordable in every sense. You should look for a company that provides complete website design, SEO, link building and development package at competitive price as this will free you from the worries of looking for a separate service provider for each of them.
At last, the service provider should check your website and give suggestions for further improvement on regular interval. This will benefit your website by giving it a nice and full makeover.